Chapter 01
Six ad platforms, every format covered
Meta Ads spans Facebook and Instagram with single-image, carousel (2 to 10 cards), Stories, and Reels. Google Ads gets Responsive Search Ads with 15 headlines at 30 characters and 4 descriptions at 90 characters, plus Performance Max asset groups. LinkedIn Ads runs single-image and carousel formats with the 150-character intro plus 70-character headline plus 70-character description structure. TikTok Ads gets in-feed video ad scripts native to 9:16. Pinterest Ads covers standard pin, video pin, carousel pin, and idea pin. X Ads handles image, video, carousel, and promoted text post.